Leverage the power of Collaborative Ads for eCommerce
What are Facebook Collaborative Ads (CPAS), and how do they work?
Facebook Collaborative ads, or CPAS, create partnerships between e-retailers such as Lazada, Shopee, and Tokopedia and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn, these ads direct traffic to a partnering e-retailer’s website, mobile app, or store to complete the purchase.
Why is CPAS a must-have strategy for your eCommerce brand?
Optimising sales with more quality traffic
Collaborative ads help brands increase sales of their products and make it easy to measure and optimise the effectiveness of advertising. Brands can use collaborative ads to reach high-intent shoppers while driving traffic and sales to their e-retail partners’ sites, app, or stores.More effective retargeting campaigns
Brands can also launch retargeting campaigns, targeting people who have interacted with their products (‘adding to cart’), but have not yet completed the purchase journey (‘check out’).Measurable return on ad spends
Finally, for brands, it has finally become possible to quantify the conversion rate of digital ads on eCommerce platforms.
CPAS campaigns can be challenging, but the payoff is worth it. Always make sure you're using an objective that will work for your brand and adjust accordingly to see if there are any improvements needed in order to reach success.
Get in touch today, and find out more about how our team at TheGlocals can help to set up, run and optimise campaigns for your eCommerce with CPAS.
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About TheGlocals
The creative marketing studio that translates promises of brands into culturally relevant activations for Asian audiences. The individuals that make up TheGlocals live passionately at the intersection of culture, creativity, and commerce.
We imagine a world where brands are relatable all over the world. Where people get inspired and lifted by a common promise, engage and co-create with brands in languages, manners, and ways they grow up with.
Get in touch today for your digital marketing needs.
