5 Winning Digital Marketing Strategies to Try Now
The launch of Apple’s privacy features last year struck Meta right where it matters – its ad business. Restrictions on user tracking posed problems for not only Facebook (and Instagram) but also driving up advertising costs for advertisers.
Nevertheless, it is safe to say that Facebook is still one of the most powerful platforms for marketers to reach target audiences. As we move further into 2022, it's important to be aware of the latest changes in Facebook advertising and what advertising strategies are going to work best.
1. Create a holistic paid media strategy
You understand the importance of paid media. After all, it is one of the most effective and, probably the quickest, ways to reach your target audience and drive conversions. It is important to not put all your eggs in one basket. Go beyond Facebook and develop a holistic approach that takes into account all of the opportunities of the different platforms. Follow the path of your audiences, be where they are.
2. Combine digital advertising with Content Marketing
In the era of digital advertising, many seem to believe that if they just bombard their leads with enough ads, they will eventually convert. But that's not how it works. Ads may be a part of the through-the-funnel process, but you cannot rely on them to turn cold leads into paying customers. You need to warm them up first.
One of the best ways to do this is through Content Marketing. By creating helpful, informative, and inspiring content that engages your audience, you'll be able to establish trust and credibility with potential customers. When they're ready to buy, they'll know where to turn.
3. Focus on personalizing ads with your first-party data
Gone are the days when a one-size-fits-all marketing approach was enough to build meaningful relationships. Today, customers expect a personalized experience that meets them on their level and accounts for their unique needs and preferences. The good news is, there is a wealth of data available to help brands create these tailored experiences.
First-party data, which refers to customer data sourced from your own website, surveys, feedback forms, and CRM system, is an invaluable tool for understanding your target audience. This data can be used to create detailed customer profiles, identify trends and pain points, and develop marketing messaging that resonates.
4. Test out Messenger ads for one-to-one customer interactions
Have you tried using Messenger ads yet? They are a great way to create one-to-one customer interactions. Messenger ads are more interactive and engaging than traditional Facebook ads. You can target your ads specifically to people who use Messenger, which means you're reaching the right audience in a more personal way.
5. Command attention with ads on TikTok, Reels, and Shorts
It's no secret that video content has been driving Social Media engagement for years. But now, short-form and bite-sized videos are dominating the landscape. TikTok, Instagram Reels, and even YouTube Shorts are becoming prime real estate for fresh brand content. While younger audiences have traditionally been the primary target, data shows that older demographics are catching up quickly. This shift presents a unique opportunity for brands to reach a wider audience with their message. By creating engaging short-form video content, brands can tap into the power of social media to connect with consumers of all ages.
Adopting digital advertising strategies doesn’t have to break the bank, but it is important to be realistic about what you can afford while planning your budget. Keep in mind that these strategies may change as advertising platforms evolve, so make sure to revisit this post often! If you’re ready to get started with digital marketing, come chat with us about your needs – we would be happy to help.
—
About TheGlocals
The creative marketing studio that translates promises of brands into culturally relevant activations for Asian audiences. The individuals that make up TheGlocals live passionately at the intersection of culture, creativity, and commerce.
We imagine a world where brands are relatable all over the world. Where people get inspired and lifted by a common promise, engage and co-create with brands in languages, manners, and ways they grow up with.
Get in touch today for your digital marketing needs.
