Media

We study behaviours and track digital footprints of audiences we want to reach to piece together a digital journey that takes our audiences through the conversion path. Our paid media strategy spans all formats and considers local nuances and media behaviours as we go into the different markets.

Paid digital media

No one-size-fits-all here, our media plans are tuned so we can optimise the performance for every market, for every audience segment.

Digital media strategy & planning

From Search to Display networks to Social Media and online marketplaces, we consider all forms of paid digital channels in any given market to make sure that the messages we create are distributed to platforms that drive optimal performance.

Digital media plan implementation

We pair technology and data to automate creative rotations and optimise our media buys. We implement our ad buys on programmatic media platforms and deploy Dynamic Content Optimisation to our campaigns to make the whole optimisation process agile and adaptive.

Performance tracking & optimisation

Our work does not stop at go-live. Once live, we continuously optimise our approach until we hit our goals. We present our report in easy-to-review dashboards that cuts straight to the performance so tracking is transparent, decisions can be made quicker, and optimisation areas clearer.